About project in 2 Words.

Business Model

SaaS startup,
ship tracking web App.

Client Expectations

In 2 words.

App should simplify and automate drayage operations

Challenges

One of the First.

Create a platform for tracking hundreds of containers & shipments without any proper analogues

Deliverables

Standard Pack

My impact on the project speaks through Numbers.

Helped to attract

$2.3M

in 2nd round from the Investors.
More than

5M

Containers can be tracked with App.
Around

16%

Increase of Twitter (X) Followers.

Processes that help
achieve Goals.

I described the processes that I was using during the project to create exclusive user experience and immersive visuals

Alignment.

Stage where both parties come together to ensure that everyone involved is on the same page regarding project objectives, scope, constraints, and expectations. List of tasks:Business model review (explore and learn current business through website)Confirm the list of services/functionalities that should be presented on new website.

Discovery.

The discovery phase is a crucial stage in the design project lifecycle, specifically focused on understanding the needs, preferences, and behaviours of users. In 2 words - the logic behind beautiful screens.

UX.

The (User Experience) stage is covering the organization & structure of the content and functionality within the product or service to ensure it has an intuitive navigation. Moreover, creation of the wireframes - low-fidelity representations of the user interface, outlining the layout, structure, & content of each screen/page.

UI.

User interface (UI) design is the process I use to build interfaces in software or computerized devices, focusing on looks or style. I am aiming to create interfaces which users find easy to use and pleasurable.

Design System.

The design system/UI kit phase involves the creation of a comprehensive set of design components, patterns, and guidelines that establish a cohesive visual language and ensure consistency across all aspects of a product or service. Moreover, it generates 1 source of truth about styling for all departments.

Responsive.

With the increasing variety of devices and screen sizes, we ensure that the UI is responsive and adapts seamlessly to different screen sizes and resolutions. This may involve creating multiple layouts for desktop, tablet, and mobile devices or using responsive design techniques such as fluid grids and flexible images.

UX Research.

Any UX information has a value and can create a competitive advantage. That is why, in respect of confidential information, time, client's investments and efforts that were made, I'm not eligible to show a full spectrum of researches, but I will share some examples to show my expertise

- Market Research
- Design Review
- Competitive Analysis
- Task Analysis
- User Interview
- Create an Information Architecture

- Create an Sitemap
- Create User Flows
- Creating Sale Funnel/Proper Story
- Building Wireframes
- Building a Prototype
- Tests

Task Analysis.

Task analysis involves breaking down user activities into detailed steps to understand their goals, behaviors, and needs. This process informs the design, ensuring that the interface and features align with user requirements and improve overall usability.

Design Review.

It evaluates a current product's interface and user experience.

Information Architecture.

IA organizes content logically and intuitively, enhancing user navigation and experience. It involves structuring and labeling information and designing navigation systems.

Final results based on UX Research.

Reach visual Reports.

Users can visualize shipment progress through detailed reports on the ship tracking platform, providing real-time updates on vessel location, route, and status, enhancing transparency and facilitating informed decision-making.

All ships in 1 Place.

In the ship tracking platform's dashboard, users have comprehensive visibility over all shipments, containers, and associated data. This centralized view facilitates efficient management and tracking of maritime logistics operations.

Save a unique View.

Users are able to set a filters for table and save it as a view for fast access

Filter and sort your Data.

Users can meticulously filter and sort shipment data by every relevant aspect of shipment business within the ship tracking platform. This functionality enabling precise analysis.

Explore full details in just a Click.

With just 1 click, users can access a comprehensive overview of full route along with all shipment details within the ship tracking platform, streamlining navigation and facilitating informed decision-making.

New way to track ship Location.

Users can track their shipments in real-time on an interactive map within the ship tracking platform, providing a visual representation of cargo movement and enhancing situational awareness during transit.

Manage your carriers and clients with unique CRM System.

The advanced CRM system empowers users to efficiently manage both carriers and clients, facilitating seamless communication, tracking interactions, and optimizing relationships to enhance overall operational effectiveness and customer satisfaction.